PURPOSE OF POSITION

The Southern California Regional Rail Authority (SCRRA), operator of the Metrolink Commuter Rail System, is seeking a Director, Marketing & Partnerships who will direct strategic planning, development and execution of all marketing and partnership functions at Metrolink.

DISTINGUISHING CHARACTERISTICS

This job description is not part of a job series.

SUPERVISION EXERCISED AND RECEIVED

• Receive general oversight from the Chief Customer Experience Officer, and collaboratively work with the Director of Communications.
• Responsible for managing and monitoring work performance of a division or a department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The duties listed below are intended to describe the general nature and level of work being performed and are not to be interpreted as an exhaustive list of   responsibilities.

• Direct marketing activities inclusive of marketing promotions, advertising (traditional, digital social), social media and experiential, as well as website and digital content.
• Ideate, develop and execute integrated strategic marketing plans in collaboration with the Director of Communications to build the brand, increase rider acquisition and retention and build non-fare
• Drive non-fare revenue via partnerships, sponsorships, loyalty program and the Corporate Partner Program.
• Form partnerships with external organizations and agencies to expand the Authority's marketing reach and revenue through cooperative efforts, joint marketing programs and sponsorship opportunities.
• Utilize quantitative and qualitative market research to establish and monitor marketing objectives, strategies and tactics and evaluate brand health.
• Formulate marketing budgets, oversee marketing expenditures and evaluate ROI for marketing efforts.
• Work in partnership with other departments including Finance, IDTS, Fare Collections, and Customer Relations to implement projects for improved customer experiences.
• Monitor and evaluate staff to establish training needs within the department and ensure objectives and expectations are met.
• Mentor and coach staff to help them grow as professionals.
• Direct the work of marketing and advertising firms and provide strategic marketing direction.
• Direct the preparation and processing of all Board items in relation to departmental goals and objectives.
• Perform other related duties as assigned.

MINIMUM QUALIFICATIONS

Education and Experience

• Bachelor's degree in Marketing or Business Management or related field.
• A minimum of ten (10) years of work experience in marketing, advertising, communications and business development.
• A minimum of eight (8) years in a middle or senior level management position in a marketing or communications department or agency, performing similar functions supervising and monitoring staff and similar programs.
• Valid class C Driver’s License with a satisfactory driving record of no more than three moving violations and no DUI’s within the last three years.
• A combination of training, education and or experience that provides the required knowledge, skills and abilities may be considered when determining minimum qualifications.  Advanced relevant coursework may also substitute for a portion of required experience.

Preferred Qualifications

• Experienced with crisis management
• Experienced with experiential marketing and brand activation
• Experienced with multicultural marketing
• Experience working with lifestyle and travel/entertainment brands
• Service mentality

Knowledge, Skills, and Abilities

Knowledge of:

• Implementation of brand strategy and positioning
• Principles and practices of project management
• Metrolink and/or the Southern California transportation market
• Budgeting and financial management

Skilled in:

• Creative ideation
• Driving integrated multi-channel marketing communications campaigns
• Developing, presenting and implementing creative marketing strategies
• Business development
• Relationship-building with partners and member agencies
• Team building, mentoring and cross-functional collaboration

Ability to:

• Ideate, build and implement ground-breaking creative ideas
• Develop campaigns that achieve specific measurable objectives
• Measure and report on the efficacy of marketing communications campaigns
• Collaborate with colleagues and other departments to drive impact for the Agency
• Successfully balance multiple initiatives simultaneously driving initiatives through to completion

PHYSICAL REQUIREMENTS

• Transition between a stationary position at a desk or work location and move about Metrolink facilities or other work site locations
• Operate tools to perform the duties of the position; such as computers, office equipment and work-related machinery
• Transport equipment or boxes up to 25lbs
• Exchange ideas by means of communication
• Visual acuity to detect, identify and observe employees or train movement and any barriers to movement when working on or near railroad tracks
• Hear and perceive the nature of sounds when working on or near railroad tracks
• Balance, ascend/descend, climb, kneel, stoop, bend, crouch or crawl within assigned working conditions and or locations

Working Conditions

Position requires work in a normal office environment with little exposure to excessive noise, dust, or temperature. Work may also be conducted in outdoor environments, at construction sites, Railroad Track and Right-of-Way environments, and warehouse environments, with possible exposure to individuals who are hostile or irate, moving mechanical parts, and loud noises (85+ decibels, such as heavy trucks, construction, etc.). Telecommuting may be available for this classification.

Southern California Regional Rail Authority is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the Authority will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

About Metrolink

Hello and Welcome to the SCRRA Online Recruitment Process. First, some information about SCRRA! The Southern California Regional Rail Authority (SCRRA) is the joint powers authority that operates Metrolink. Metrolink was formed in 1991 and includes the 5 county agencies - Los Angeles County Metropolitan Transportation Authority (Metro), Orange County Transportation Authority (OCTA), Riverside County Transportation Commission (RCTC), San Bernardino Associated Governments (SANBAG) and Ventura County Transportation Commission (VCTC). SCRRA is responsible for reducing highway congestion and improving mobility throughout Southern California. Metrolink has grown tremendously during our more than 20 years in service with a dedicated staff of approximately 275 full-time employees and over 800 contract staff. Metrolink has expanded to 7 service lines, 59 stations and 43,000 daily boardings, all over 534 route miles and is one of the fastest growing commuter rail systems in the country.

Connections working at Metrolink